Better Advertising got some great press from Steve Smith in yesterday’s Behavioral Insider. The piece focuses on the industry effort to self-regulate, its progress to date, and the dangers of a fragmented solution. He addresses our role in the ecosystem as well as our value proposition to advertisers, agencies, and publishers.
And just to clarify: we think of ourselves as a white glove service provider for your compliance needs, helping advertisers to extend their brands and build trust. Robocop was badass in a pre-dial up kinda way, but he’s not our model.
